Install ShopGrade
Add the extension to Chrome and create your account. There is nothing to configure and nothing to connect.
Manifest V3 · free account, no card
Shopify store audit Chrome extension
Audit any Shopify store
Audit any Shopify store
in one click
Find conversion, trust, SEO, performance and mobile issues directly from your browser. ShopGrade turns every scan into a clear, prioritized report.
Works with public Shopify storefronts. No Shopify app, store login or admin access required.
- 01Install ShopGradeAdd the extension to Chrome and create your free account.
- 02Open a Shopify storeYour own, a client's, or any public storefront.
- 03Click "Grade this store"ShopGrade reads the storefront and the signals it can measure.
- 04Review the action planWhat is wrong, why it matters, and what to fix first.
How it works
From storefront to actionable report in minutes
There is one flow, and it is the same whether you are auditing your own store or a prospect's.
Visit a Shopify store
Your own store, a client store or any public Shopify storefront. ShopGrade recognises Shopify on its own and stays dormant everywhere else.
No Shopify app, login or admin accessClick "Grade this store"
ShopGrade reads the visible storefront and the public signals it can measure: page structure, script load, trust signals, SEO and performance.
Live score first, full report followsReview the action plan
What is wrong, why it matters, how serious it is and what to fix first. Every finding carries the evidence it came from.
Ranked by impact and effort
What a finding looks like
Not a number. A list of things to fix.
Every finding names the problem, explains the risk, shows the evidence it came from and tells you what to change. These three are examples of that structure, taken from an anonymized storefront.
High priority
Conversion
Product returns information is not visible near the purchase area
- Why it matters
- Visitors may hesitate to purchase when return conditions are difficult to find.
- Evidence
- No return-policy link was detected near the product form or product information.
- Recommended action
- Add a concise returns message below the Add to Cart button and link it to the complete policy.
Estimated effort: 20 to 30 minutes
High priority
Performance
Third-party scripts delay the first thing a visitor sees
- Why it matters
- The page stays blank longer on a phone, and some visitors leave before the store finishes drawing.
- Evidence
- 4 render-blocking scripts in the document head, none deferred. Two belong to marketing apps that are not needed before the page paints.
- Recommended action
- Defer the marketing scripts until the visitor interacts, and keep only what the first paint genuinely needs in the head.
Estimated effort: 1 to 2 hours
Medium priority
SEO
Product page titles do not contain the words buyers search for
- Why it matters
- The page competes for a phrase nobody types, so it is unlikely to appear for the searches that lead to a sale.
- Evidence
- Title tag reads "Product | Store name" with no product term. Gallery images on the same page carry no alt text.
- Recommended action
- Lead the title with the product term buyers actually use, and describe each gallery image in its alt text.
Estimated effort: 1 to 2 hours
What ShopGrade checks
Six scores, every scan
Store checks based on public data. Each area gets its own 0 to 100 score, and every finding behind it lands in one ranked list.
01
Speed
Load time, server response and the weight every third-party app adds to a visit.
02
Feel and response
Layout stability, how fast taps respond, and errors a shopper never sees but feels.
03
Mobile experience
Viewport handling, legible text and tap targets big enough to hit.
04
Trust and credibility
HTTPS, visible reviews, policies, payment icons and secure content.
05
Buying ease
Call to action placement, express checkout, shipping clarity and purchase friction.
06
Findability
Headings, metadata, structured data and alt text: whether the store can be found at all.
Accessibility indicators are automated checks, not a legal certification or legal advice.
Who it is for
Built for every Shopify audit workflow
The action is the same for everyone. Only what you do with the report changes.
D2C brands
Understand what is hurting your storefront and give your team a clear improvement plan.
- Prioritized fixes with clear evidence
- Rescan after changes and compare progress
- Reports your internal team can act on
Agencies
Audit prospects, create client reports and demonstrate the value of your work.
- Prospect audits before the first call
- Shareable links and branded PDF exports
- Team access and before-and-after reports
Ecommerce professionals
Evaluate public Shopify stores without requesting access or manually checking every page.
- No store credentials to request
- Structured findings, technical and commercial
- Easy to share with whoever does the work
Inside the report
What you actually receive
The report is the product. Here is what is in it, in the order you read it.
Section 1
Overall score and executive summary
The report opens in plain language, not a chart. It says what kind of shape the store is in and what is most likely holding it back, then counts the findings by severity.
Free reports include this section.
Section 2
The priorities, ranked
Everything found is ordered by how much it is likely to matter against how much work it takes. You start at the top and work down, instead of deciding for yourself which of thirty observations to act on.
Section 3
Every finding carries its evidence
Each item shows what was found, why it matters, the evidence behind it, which page it affects and the recommended fix, along with impact, effort and how confident the check is. You can disagree with a finding, because you can see what it was based on.
Section 4
An action plan, grouped by what to do first
Findings are sorted into fix first, plan next, improve later and investigate. Mark items complete, add notes, filter by impact or effort, and hand the list to whoever is doing the work.
Section 5
Rescan, compare, then share or export
Run the audit again after the work is done. The report shows the new score beside the old one, which findings closed and anything new that appeared. Share a live link, email it, or export a PDF carrying your own branding.
Sharing, email and PDF export are on Pro and Agency. Credit-funded reports get a shareable link with a small watermark. Free reports stay owner-only.
Optional
Put your own numbers behind a finding
ShopGrade will not invent a revenue figure for your store, because it cannot see your traffic or your orders. The calculator lets you enter your own monthly sessions, conversion rate and average order value, and shows what a change of a given size would be worth against those numbers.
The output is arithmetic on the inputs you supply, not a prediction of what fixing an issue will earn.
The difference
The same audit, minus the assembly
Auditing a Shopify store by hand is not hard. It is just long, and the result is scattered across tabs, documents and slides.
Manual store audit
ShopGrade
ShopGrade
Gathering
Check pages individually
✓Scan from the browser
Recording
Copy observations into documents
✓Findings are organized automatically
Deciding
Decide priorities manually
✓Issues ranked by impact and effort
Delivering
Build client presentations
✓Shareable report generated
Following up
Repeat the entire audit
✓Rescan and compare progress
Proof
Judge it on the output
ShopGrade is new. Rather than fill this section with testimonials nobody gave and numbers nobody can check, here is the report itself.
A complete sample report, open to anyone
The findings, the evidence, the scores and the action plan, on an anonymized storefront. No account, no email, no form. If the report is not useful, nothing else on this page matters.
Open the sample reportThis space is deliberately empty
We do not have testimonials we can attribute to a named person at a named company, so we are not going to print any. When we do, they will look like this, with the name, the role and the specific result.
Used ShopGrade and willing to say so? Tell us what happened.
Privacy and permissions
Designed to inspect stores, not access private business data
ShopGrade reads a public storefront the same way any visitor's browser does. It stays dormant until you consent, and it does nothing on pages that are not confirmed Shopify storefronts.
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Analyses public storefront informationVisible text, page structure, URLs, resource timing and performance signals.
-
Never asks for Shopify admin credentialsThere is no Shopify app to install and no store login to hand over.
-
Never accesses customer ordersOrders live behind the admin, which ShopGrade cannot reach.
-
Never accesses payment informationNo form values, passwords, private messages or network request and response bodies are read.
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Never modifies the storeShopGrade only reads. It does not write to a store, change a theme or submit a form.
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Reports stay private unless you share themFree reports are owner-only and cannot be shared at all. Every report expires automatically 15 days after generation.
Pricing
You are buying report generations
One generation produces one report for one store. A rescan is a new report, so it uses one too. Live scores on the toolbar are always free and never count against your allowance.
Free
For evaluating ShopGrade.
$0forever
- 1 report generation, once
- Unlimited live scores on the toolbar
- 1 person
- Report history: 15 days
- In the report
- SEO, performance and structure findings
- Third-party app and payload breakdown
- No AI conversion review or screenshots
- Sharing
- Owner-only. No sharing, email or PDF export
Pro
For store owners and ecommerce professionals.
$25.99/month
- 25 report generations a month
- Rescans use one generation each
- 1 person
- Report history: 15 days
- In the report
- Everything in Free, plus
- AI conversion review of the homepage and a product page
- Trust and accessibility indicators
- Ready-to-paste theme fixes and developer handoff
- Competitor comparison and revenue calculator
- Sharing
- Shareable live links and email delivery
- PDF export with your branding, no watermark
- Weekly monitoring with change alerts
Agency
For recurring client and prospect audits.
$69.99/month
- 50 report generations a month
- Rescans use one generation each
- 3 team seats sharing one allowance
- Report history: 15 days
- In the report
- Everything in Pro
- For teams
- Shared workspace across seats
- Client folders and report tags
- Agency branding on every report and export
- Priority support
No card required to start
Upgrade, downgrade or cancel anytime
7-day first-payment refund (0 or 1 reports)
Billed via Paddle
Not ready for a monthly plan? Report credits are 2 generations for $19, with the full AI review and a shareable link carrying a small watermark. PDF export stays on Pro and Agency. Credits never expire, are non-refundable, and are used automatically once a plan's monthly generations run out. Buy credits
FAQ
The questions people
The questions people
actually ask first.
Everything worth knowing before you add it to Chrome.
Is ShopGrade a Chrome extension?
Yes. ShopGrade is a Manifest V3 Chrome extension. You install it in Chrome, open a public Shopify storefront, and run the audit from the extension popup. Reports open in your browser and are also available in your account.
Does it require access to Shopify admin?
No. ShopGrade reads the public storefront the same way any visitor's browser does. There is no Shopify app to install, no store login and no admin access. It cannot see orders, customers or payment information.
Can I grade a store I do not own?
Yes, for any publicly accessible Shopify storefront. This is how agencies audit prospects before a call. You remain responsible for using the report lawfully and for respecting the store's terms and rights.
Which Shopify pages are analysed?
The homepage and a product page today. Category and cart pages are on the roadmap. ShopGrade needs to confirm Shopify from domain, asset and theme markers, so password-protected or blocked pages cannot be audited.
How long does a scan take?
The live score on the toolbar appears as soon as the storefront loads. A full report usually takes a few minutes. The exact time depends on the storefront, your connection and whether your plan includes the AI review.
Can I rescan after making changes?
Yes. Run the audit again and the report shows the new score beside the previous one, which findings you resolved and anything new that appeared. A rescan is a fresh report, so it uses one report generation from your monthly allowance.
Are the recommendations generated by AI?
Partly, and the report labels which is which. The measurements, storefront checks and SEO checks are deterministic. On Pro, Agency and credit-funded reports an AI review reads captured screenshots of the homepage and a product page and writes the conversion findings from what is actually on the page, rather than from generic advice. Free reports contain the measured findings without AI or screenshots.
How are scores calculated?
The 0 to 100 score combines weighted checks across performance, page structure, script load, trust signals and SEO. Every finding shows the evidence behind it, so you can see what moved the score rather than taking the number on trust. Results vary with device, network and page state, so two scans of the same store will not always match exactly.
Does ShopGrade modify my store?
No. ShopGrade only reads the public storefront. It never writes to the store, changes the theme, installs anything or submits forms.
Can agencies add their own branding?
Yes, on Pro and Agency. Your logo, brand colour, agency name, a prepared-by line and your own call to action appear on every report and PDF export. Credit-funded reports can be shared but carry a small ShopGrade watermark, and Free reports cannot be shared at all.
What information can report recipients see?
A shared report shows the findings, the evidence, the scores and your branding. It does not expose your account, your other reports or anything else about your workspace. Reports expire automatically 15 days after generation, and you can delete one immediately from your account.
Does it work on stores that are not on Shopify?
No. ShopGrade is built for Shopify specifically, which is what lets the findings point at themes, apps and Liquid rather than at a generic web page. On any other site the extension tells you the page does not appear to use Shopify and does nothing else. Other platforms are on the roadmap.
Your first report is free
See what your Shopify storefront is missing
Install ShopGrade, open a Shopify store and generate your first report directly from Chrome.
- 1Add to Chrome
- 2Open a Shopify store
- 3Grade this store
No Shopify login or admin access required