Install ShopGrade
Add the extension to Chrome and create your account. There is nothing to configure and nothing to connect.
Manifest V3 · free account, no card
Shopify store audit Chrome extension
Audit any Shopify store
Audit any Shopify store
in one click
Find conversion, trust, SEO, performance and mobile issues directly from your browser. ShopGrade turns every scan into a clear, prioritized report.
Runs in Chrome on a computer. On a phone or tablet? Explore the sample report, then visit shopgrade.in on your computer to install.
- No store login or admin access
- Reads public pages, never writes
- Public links last 15 days
Works with any public Shopify storefront. See exactly what it can and cannot read.
- 01Install ShopGradeAdd the extension to Chrome and create your free account.
- 02Open a Shopify storeYour own, a client's, or any public storefront.
- 03Click "Generate full report"ShopGrade reads the storefront and the signals it can measure.
- 04Review the action planWhat is wrong, why it matters, and what to fix first.
How it works
From storefront to actionable report in minutes
There is one flow, and it is the same whether you are auditing your own store or a prospect's.
Visit a Shopify store
Your own store, a client store or any public Shopify storefront. ShopGrade recognises Shopify on its own and stays dormant everywhere else.
No Shopify app, login or admin accessClick "Generate full report"
ShopGrade reads the visible storefront and the public signals it can measure: page structure, script load, trust signals, SEO and performance.
Live score first, full report followsReview the action plan
What is wrong, why it matters, how serious it is and what to fix first. Every finding carries the evidence it came from.
Ranked by impact and effort
What a finding looks like
Not a number. A list of things to fix.
Every finding carries the same five parts, in the same order, so you can act on it or argue with it without asking us what it means. Here is one, from an anonymized storefront, with each part named.
High priority
Trust
Anonymized storefront · product page
01What was found
Product returns information is not visible near the purchase area
02Why it matters
Visitors may hesitate to purchase when return conditions are difficult to find.
03The evidence it came from
No return-policy link was detected near the product form or product information.
04The next action
Add a concise returns message below the Add to Cart button and link it to the complete policy.
05What kind of work it is
Quick win · theme editor, not a development cycle
The roadmap carries the ones worth doing first, each with the five parts above. Every raw finding behind them is listed in the technical appendix.
- Third-party scripts delay the first thing a visitor seesSpeedDev project
- No contact route anywhere on the storefrontTrustQuick win
- Product page titles do not contain the words buyers search forSEODev project
- Images served larger than they are ever displayedSpeedDev project
- Gallery images are missing alt textAccessibilityQuick win
What ShopGrade checks
Six scores behind the grade
Store checks based on public data, scoped to the page you scanned. Each area gets its own 0 to 100 score, and every finding behind it lands in one ranked list.
01
Speed
Load time, server response and the weight every third-party app adds to a visit.In the report: Captured Browser Session
02
Feel and response
Layout stability, how fast taps respond, and errors a shopper never sees but feels.In the report: Interaction & Stability
03
Mobile experience
Viewport handling, legible text and tap targets big enough to hit.In the report: Mobile Experience
04
Trust and credibility
HTTPS, visible reviews, a findable return policy or trust badge, a privacy notice, and whether anything insecure loads.In the report: Trust Proof & Safety
05
Buying ease
Where the primary action sits, express checkout, payment icons, sticky add-to-cart, shipping clarity, navigation and search, and popups in the way.In the report: Buying Ease
06
Findability
Headings, metadata, social tags, structured data and alt text: whether the store can be found at all.In the report: Findability (Crawl)
Every score traces back to one of four sources, and the report names which one.
The page that actually loaded
Page structure, script load, payload split, detected third-party apps and resource timing, read from the storefront in front of you.
Every plan, Free includedA throttled Lighthouse run
Google's own auditing engine, run against the store on a throttled connection. We report the result it returns rather than scoring performance ourselves.
Pro, Agency and credit-funded reportsChrome UX field data
What Chrome users actually experienced on the store, when it has enough traffic to appear in Google's dataset. Reported separately from the lab run, because the two disagree often.
Pro, Agency and credit-funded reportsWhat is on the page, in words
Screenshots captured during the scan are read by the AI review, which writes the conversion findings from what is on your storefront rather than from generic advice. Labelled as AI in the report.
Pro, Agency and credit-funded reportsThe 0 to 100 score is those checks, weighted. Every finding shows the evidence it came from, so you can see what moved the number instead of taking the number on trust.
The six scores are a paid chapter. A Free report shows them as locked, and keeps the score, the verdict, the crawl checks and the page-weight breakdown open. Accessibility indicators are automated checks, not a legal certification or legal advice.
Who it is for
Built for every Shopify audit workflow
The action is the same for everyone. Only what you do with the report changes.
D2C brands
Understand what is hurting your storefront and give your team a clear improvement plan.
- Prioritized fixes with clear evidence
- Rescan after changes and compare progress
- Reports your internal team can act on
Agencies
Audit prospects, create client reports and demonstrate the value of your work.
- Prospect audits before the first call
- Shareable links and branded PDF exports
- Team access and before-and-after reports
Ecommerce professionals
Evaluate public Shopify stores without requesting access or manually checking every page.
- No store credentials to request
- Structured findings, technical and commercial
- Easy to share with whoever does the work
Inside the report
What you actually receive
The report is the product. Here is what is in it, in the order you read it.
Section 1
Overall score and executive summary
The report opens in plain language, not a chart. A one-line verdict, the three things most likely to be holding the store back, and the graded score they add up to.
Free reports include this section.
Section 2
The priorities, ranked
Everything found is ordered by how much it is likely to matter against how much work it takes. You start at the top and work down, instead of deciding for yourself which of thirty observations to act on.
Section 3
Every finding carries its evidence
Each item shows what was found, why it matters, the evidence it was derived from and the next action, tagged with its impact, the kind of work it takes and the area it belongs to. You can disagree with a finding, because you can see what it was based on.
Section 4
A rollout plan, sequenced by when to ship it
The same fixes as the roadmap above, sorted into this week, the next thirty days and this quarter, and routed to whoever normally owns that surface: the theme editor, marketing, or a developer. Hand the lane straight to the person doing the work.
The rollout plan is on Pro, Agency and credit-funded reports.
Section 5
Rescan, compare, then share or export
Run the audit again after the work is done. The report shows the new score beside the old one, which findings closed and anything new that appeared. Share a live link, email it, or export a PDF carrying your own branding.
Sharing, email, PDF export and the client deck are on Pro and Agency. Credit-funded reports get a shareable link with a small watermark. Free reports stay owner-only.
Optional
Put your own baseline beside the findings
ShopGrade will not invent a revenue figure for your store, because it cannot see your traffic or your orders. Enter a monthly revenue baseline in the extension and the report prints that figure beside the risk signals it actually measured, and leaves the arithmetic to you.
The baseline is your input, not a measured outcome. No finding is priced, and this chapter is on Pro, Agency and credit-funded reports.
The difference
The same audit, minus the assembly
Auditing a Shopify store by hand is not hard. It is just long, and the result is scattered across tabs, documents and slides.
Manual store audit
ShopGrade
ShopGrade
Gathering
Check pages individually
✓Scan from the browser
Recording
Copy observations into documents
✓Findings are organized automatically
Deciding
Decide priorities manually
✓Issues ranked by impact and effort
Delivering
Build client presentations
✓Shareable report generated
Following up
Repeat the entire audit
✓Rescan and compare progress
"Why not just paste the URL into a chatbot?"
A chat model can describe what a Shopify page usually contains. It cannot open yours.
- It cannot measure Load time, layout stability, payload split and a throttled Lighthouse run come from running the page, not from reasoning about it.
- It cannot see your storefront The AI review here reads screenshots captured from the live store during the scan, so a finding points at what is on your page rather than at what is usually on a page like yours.
- It does not keep score Rescan after the work is done and the report puts the new score beside the old one, with what closed and what appeared. A chat thread has nothing to compare against.
Advice is free everywhere. Evidence is the part that takes a browser.
Proof
Judge it on the output
ShopGrade is new. Rather than fill this section with testimonials nobody gave and numbers nobody can check, here is the report itself.
A complete sample report, open to anyone
The findings, the evidence, the scores and the action plan, on an anonymized storefront. No account, no email, no form. If the report is not useful, nothing else on this page matters.
Open the sample reportThis space is deliberately empty
We do not have testimonials we can attribute to a named person at a named company, so we are not going to print any. When we do, they will look like this, with the name, the role and the specific result.
Used ShopGrade and willing to say so? Tell us what happened.
Privacy and permissions
Designed to inspect stores, not access private business data
ShopGrade reads a public storefront the same way any visitor's browser does. It stays dormant until you consent, and it does nothing on pages that are not confirmed Shopify storefronts.
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Analyses public storefront informationVisible text, page structure, URLs, resource timing and performance signals.
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Never asks for Shopify admin credentialsThere is no Shopify app to install and no store login to hand over.
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Never accesses customer ordersOrders live behind the admin, which ShopGrade cannot reach.
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Never accesses payment informationNothing you type into the pages you visit is read, including passwords on those pages, and neither are private messages or network request and response bodies.
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Never modifies the storeShopGrade only reads. It does not write to a store, change a theme or submit a form.
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Reports stay private unless you share themEvery report is private to your account. Free reports cannot be shared at all; a public link lasts 15 days and can be opened twice per report.
Pricing
You are buying report generations
One generation produces one report for one store. A rescan is a new report, so it uses one too. Live scores on the toolbar are always free and never count against your allowance.
Free
For evaluating ShopGrade.
$0forever
- 1 report generation, once
- One per account, with a small cap per network to keep it honest
- Unlimited live scores on the toolbar
- 1 person
- Reports kept in your account
- In the report
- Score, verdict and executive summary
- Ten crawl and SEO checks
- Third-party app and payload breakdown
- Audit recipe: focus preset and grading strictness
- Watermarked. The conversion and trust signals, roadmap, rollout plan, implementation brief, shopper timeline, AI review, visual storefront review and screenshots, Google data, business context and technical appendix all show as locked
- Sharing
- Owner-only. No sharing, email, PDF export or client deck
Pro
For store owners and ecommerce professionals.
$25.99/month
- 25 report generations a month
- Rescans use one generation each
- 1 person
- Reports kept in your account
- In the report
- Everything in Free, plus
- AI conversion review of the homepage and a product page
- Trust and accessibility indicators
- Ready-to-paste theme fixes and developer handoff
- Head-to-head Lighthouse benchmark against any competitor domain you name on the report
- Your revenue baseline printed beside the measured risks
- Custom benchmarks: your own target score and target LCP
- Sharing
- Shareable live links, ready to send from your own inbox
- PDF export with your branding, no watermark
- Client deck: the whole audit as landscape slides, in your brand, one click from the report
- Weekly monitoring, with an email alert when a score drops five points
Agency
For recurring client and prospect audits.
$69.99/month
- 50 report generations a month
- Rescans use one generation each
- 3 team seats sharing one allowance
- Reports kept in your account
- In the report
- Everything in Pro
- For teams
- Shared workspace across seats
- Client folders and report tags
- Agency branding on every report, export and client deck
No card required to start
Upgrade, downgrade or cancel anytime
7-day first-payment refund (0 or 1 reports)
Billed via Paddle
Not ready for a monthly plan? Report credits are 2 generations for $19, with the full AI review and a shareable link carrying a small watermark. PDF export stays on Pro and Agency. Credits never expire, are non-refundable, and are used automatically once a plan's monthly generations run out. Buy credits
FAQ
The questions people
The questions people
actually ask first.
Everything worth knowing before you add it to Chrome.
Does it require access to Shopify admin?
No. ShopGrade reads the public storefront the same way any visitor's browser does. There is no Shopify app to install, no store login and no admin access. It cannot see orders, customers or payment information, and it never writes to the store, changes a theme or submits a form.
Can I grade a store I do not own?
Yes, for any publicly accessible Shopify storefront. This is how agencies audit prospects before a call. You remain responsible for using the report lawfully and for respecting the store's terms and rights.
Which stores and pages can it audit?
Shopify only, and any public page of it. The scan reads whichever page you run it on and scores it against what that page type is supposed to do: homepage, product, collection, cart, blog, article, search and content pages each get their own expectations, so a homepage is never marked down for having no add-to-cart. The AI screenshot review is the one part with a fixed scope: it reads the homepage and one product page. Other platforms are on the roadmap. ShopGrade confirms Shopify from domain, asset and theme markers, so password-protected or blocked pages cannot be audited, and on a site that is not Shopify the extension says so and does nothing else.
How long does a scan take, and can I run it again after changes?
The live score on the toolbar appears as soon as the storefront loads. A full report usually takes a few minutes, depending on the storefront, your connection and whether your plan includes the AI review. You can rescan whenever you like: the report then shows the new score beside the previous one, which findings you resolved and anything new that appeared. A rescan is a fresh report, so it uses one report generation.
Are the recommendations generated by AI?
Partly, and the report labels which is which. The measurements, storefront checks and SEO checks are deterministic. On Pro, Agency and credit-funded reports an AI review reads captured screenshots of the homepage and a product page and writes the conversion findings from what is actually on the page, rather than from generic advice. A Free report is watermarked and thinner: it keeps the score, the verdict, the store health summary, the ten crawl checks and the page-weight breakdown, and shows the conversion and trust signals, the action roadmap, the rollout plan, the implementation brief, the shopper timeline, the visual review and its screenshots, the Google data, the business context and the technical appendix as locked.
Can I tune how strictly it grades?
Yes. The extension carries an audit recipe: a focus (balanced, speed, SEO or conversion) and a grading strictness, both available on every plan including Free. Pro and Agency add custom benchmarks, a target score and a target LCP, and the report prints whichever profile and targets produced it in its methodology chapter, so a client can see the conditions the grade was measured under.
Can it watch a store between audits?
On Pro and Agency, yes. Add a store to weekly monitoring and ShopGrade re-checks it against Google PageSpeed on a seven-day cycle, keeps the previous score beside the new one, and emails you when it drops by five points or more. It is a lightweight watch on the performance score rather than a full re-audit, so it costs no report generation. Run a full rescan when you want the complete document again.
How are scores calculated?
The 0 to 100 score combines weighted checks across performance, page structure, script load, trust signals and SEO. Every finding shows the evidence behind it, so you can see what moved the score rather than taking the number on trust. Results vary with device, network and page state, so two scans of the same store will not always match exactly.
Who can see a report I share, and can it carry my branding?
A shared report shows the findings, the evidence, the scores and your branding. It does not expose your account, your other reports or anything else about your workspace. On Pro and Agency your logo, brand colour, agency name, a prepared-by line and your own call to action appear on every report and PDF export. Credit-funded reports can be shared but carry a small ShopGrade watermark, and Free reports cannot be shared at all. Reports are private to your account by default; a public link lasts 15 days and can be opened twice per report, and you can make one private again or delete it at any time.
Your first report is free
See what your Shopify storefront is missing
Install ShopGrade, open a Shopify store and generate your first report directly from Chrome.
- 1Add to Chrome
- 2Open a Shopify store
- 3Generate full report
No Shopify login or admin access required